Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...

Why it matters. With YouTube being the largest streaming video website in the world (boasting 1 billion hours of video being watched a day) there is a lot of opportunity if you use video assets in ...

The Super Bowl's big moment for television also affects brands and consumers in search. Branding works, but advertisers need to prove performance to justify ad streaming budgets and spend. In what ...