In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

Finally here, the fit of a garment is the cumulative result of the relationship between the cut and size of a garment and your own body proportion. In other words, if a garments cut and size flatter ...

True Fit’s newest offering uses Generative AI (Gen AI) and advanced statistical analysis to consolidate and synthesize all product fit information into one experience, reconciling data from personal ...

If there's one style resolution worth keeping this year, it's this: Stop settling for clothes that almost fit. Size-inclusive brands have come a long way, and the best aren't just expanding size ...

From denim that flexes with you to workwear that doesn’t punish you for sitting down, these brands prove that fit, comfort and style don’t have to be mutually exclusive. When clothes are designed with ...