A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...