The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Zero is a concept for an incentive-based food-delivery system by PriestmanGoode that could encourage consumers to use and return bioplastic containers to takeaway restaurants. To discourage the use of ...

Fast food packaging takes up a hefty chunk of our landfill space while effectively clear-cutting our forests. The golden arch proprietors dole out over 2 billion burgers a year, each individually ...

Food packaging is often overlooked, yet it plays a central role in everyday eating habits. From how long food stays fresh to ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...