If you've been paying attention to the local martech (marketing technology) scene, you've probably noticed a pattern: ...

Centralized decisioning wins. Bringing decisioning logic into a single framework maintains consistent customer experiences and better data integration. Governance simplifies control. Central AI ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

Zeta Global is seeing rapid growth thanks to its unified platform and focus on customer acquisition. Zeta Global’s platform is sticky, with high retention rates and growing scaled and super scaled ...

As market volatility intensifies and economic uncertainty remains persistent, investors increasingly see holding companies in the marketing technology (MarTech) and public relations (PR) sectors as ...

Without a clear strategy behind martech adoption, most marketing tech stacks are about to topple over. Peter O’Neill, Analyst for B2B Marketing, speaks with Shane Redding, Managing Director of Think ...

Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.