For decades people have been categorized by the generation they're part of—whether that's the Silent Generation, baby boomers, Generation X, or millennials. Many people carry that label with pride ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...