These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

Add Yahoo as a preferred source to see more of our stories on Google. You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Gen X is in peak earning years but costly tax mistakes are common. Here are seven tax missteps that could impact retirement savings and how to avoid them.

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Every generation grows up with defining moments. I am a millennial, and I can think of about 100 moments that impacted our lives. However, few generations have endured more pivotal moments than Gen X.