Generic brands, sometimes referred to as "private label" or "store brands," are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Store brands continue to set records. Their rise should give restaurants some clues about what diners want right now.

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.