What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Add Yahoo as a preferred source to see more of our stories on Google. Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is ...

Design remains a largely white profession, with Black people still vastly underrepresented—making up just 3% of the design industry, according to a 2019 survey. This dilemma isn’t new. For decades, ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

The Golden Ratio (GR), often denoted by the Greek letter phi (Φ), is a mathematical ratio commonly found in nature, art, and architecture. This irrational number, approximately equal to 1.618, has ...

Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is often discussed in terms of proportion systems; one popular reference point is the golden ratio (approximately ...