Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...
Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like Semrush that depend on providing fresh data from search results ...
In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...
The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...
SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.
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Google’s Danny Sullivan: ‘Good SEO is good GEO’
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Why we care. You can believe Google if you want. But we’ve tried to ...
Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. Given how many millions of people use Google Search, your ...
AI-driven assistants like ChatGPT and Gemini have completely shifted how people find information. Instead of relying on traditional search results, users are turning to conversational models that ...
Google explores letting sites opt out of AI search features, Gemini 3 becomes the default for AI Overviews, and Altman admits ...
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