Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds. A majority of marketing leaders are diversifying and ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical ...

Google’s AI Mode first rolled out in May as the company’s next major step beyond AI Overviews. Now, months later, the dust has settled — and it’s the right moment to take stock of what this feature ...

The digital world is buzzing with talk of generative AI, with tools like OpenAI’s GPT-4, Google’s Gemini and other large language models (LLMs) at the forefront. These tools redefine what’s possible ...