If you build or manage e-commerce stores, you’re probably aware that mobile internet use is increasing at a rapid rate. But data clearly shows a higher conversion rate among "traditional" (aka desktop ...

A conversion is the term used to describe the positive action that an internet user takes on your website; the action that you want them to take as a result of your online advertising. For example, if ...

The conversion rate is a vital metric for any ecommerce business, as it shows how successful your marketing is, and whether people purchase your Amazon products. With over 550 million products sold on ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

In today's competitive digital landscape, marketers are constantly being asked to do more with less—whether generating leads, building brand loyalty, or driving conversions. We're expected to squeeze ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

From using the right user behavior metrics to bringing down silos, these tips will help you leverage user behavior data to improve your sales conversions. “Conversion rate” is one of those universal ...

However, this guide will demonstrate the elements required to increase your agent’s effectiveness in converting those all-important telesales. Here are our top tips: The vast majority of call centre ...