Twenty or thirty years ago, pouring your own soft plastic lures at home was a pretty niche hobby. You could go as far as saying it was even a bit nerdy, but that's no longer the case. Thanks to social ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...

In this video, we break down how long a soft plastic lure really lasts, looking at durability, bite damage, and real-world fishing conditions. Learn what affects lure lifespan and when it’s time to ...

At 13 years old, Nick Block was too young to get a traditional job, but he still wanted a way to earn money. So, instead of ...