The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers ...

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself, ...

The IAB has proposed the AI Accountability for Publishers Act to let publishers sue AI companies for scraping content.

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

The Interactive Advertising Bureau (IAB) has named Alison Levin, president of advertising and partnerships at NBCUniversal, as chair of its 2026 board of directors. The trade association also ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Marie-Clare has been at IAB Europe for over 13 years, with her current role focused on industry development in retail and commerce media and connected TV. Tune in as she and John chat metrics, ...