Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...

Kellanova had a problem with Special K in the U.K. last year. The vitamin- and protein-rich cereal had seen volumes decline and stagnating market penetration. As its premium price went up, indexed at ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...