Electronic Arts announced today the launch of EA Advertising, a platform for selling brand advertising across its games. In plain terms, it lets companies pay to put their branding inside EA titles, ...

EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

A new in-game ad in Forza Horizon 5 may have spoiled the surprise of the release date for the upcoming Forza Horizon 6. Said ad was spotted by players this week, claiming that Forza Horizon 6 will be ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, ...

Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.