In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Conventional wisdom holds that targeting the best-connected individuals in a social network is an effective way to nudge a wider group of people to change their behavior. For example, public health ...

From AI adoption to real-time brand management, the CMOs topping Forbes’s 2026 list share one defining trait: they treat ...

When it comes to susceptibility to influence on social media, "It's not just about who you are—it's about where you are in a network, and who you're connected to," said Luca Luceri, a lead scientist ...

The secret to having impact is being able to influence how others think and act. And as a leadership expert who's studied mental strength for 30 years, I know that the No. 1 thing you can do to be ...