Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Whether you like it or not, influencers run the world. Personal training? Product recommendations? Fashion advice? Look no further than the host of influencers that have become consumers’ be-all and ...

Though still a niche category, virtual influencers are expanding steadily, clocking about 6 percent month-on-month audience growth.

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

KFC is taking on the bizarre and potentially ethically questionable, but growing, practice of marketers using virtual influencers. You know — those CGI-created personalities like “Lil Miquela” and ...

The new feature will let advertisers and TikTok Shop sellers generate scripts for a virtual influencer to read. The new feature will let advertisers and TikTok Shop sellers generate scripts for a ...

A potential AI influencer? Image by © Tim Sandle (Barbican Centre, London) A potential AI influencer? Image by © Tim Sandle (Barbican Centre, London) Is it easy ...

Naina Avtr is a digitally crafted persona created in 2022 by Avtr Meta Labs, India's first-ever content-driven ...

ATLANTA--(BUSINESS WIRE)--Ubitus unveils its latest AI-driven innovations in collaboration with ASUS at the SuperComputing24 (SC24) event in Atlanta, Georgia. Following a successful showcase at the ...