Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

ATLANTA, Aug. 4, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry companies ...

ATLANTA, Sept. 12, 2018 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced that its 15 th Annual Fall Meeting & Business Showcase will take place October 14 through ...

STAMFORD, Conn., July 10, 2018 /PRNewswire/ -- Affinion Insurance Solutions (a service of Affinion Benefits Group) won three awards at the 2018 Professional Insurance Marketing Association's (PIMA) ...

Sales through direct channels represented more than 20% of the policies, about five percent of premium sold and 13% of the total face value in 2008, according to a new joint project conducted by LIMRA ...

CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...

ATLANTA, Aug. 27, 2020 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nomination applications from life insurance industry companies or individuals who seek ...

ATLANTA, Aug. 31, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced its 19 th Annual Fall Meeting and Business Showcase will take place October 16 – October 19 ...

ATLANTA, Aug. 17, 2023 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry ...