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Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

For years, possibly centuries, smart people have been teaching us the difference between intent and impact.* When I speak, I may intend one thing but what matters to you is how you receive what I say.