Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...
Lego has unveiled several new sets, all with the Lego Smart Play technology, at Toy Fair 2026. Several new Star Wars sets were announced, including sets from the upcoming The Mandalorian & Grogu movie ...
At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...
LEGO had some exciting news to reveal at this year’s New York Toy Fair. Over the weekend, LEGO came out with eight awesome LEGO SMART Play sets. On top of that, four additional sets.
Including a launchable LEGO Artemis rocket, Hape’s collaboration with the Met, and a new Yoto and Toniebox competitor.
However, now that I’ve played with the LEGO Smart Brick Luke Skywalker’s X-Wing kit in the comfort of my home, turning it ...
Back in January, LEGO officially announced a partnership with BBC Studios that will see sets inspired by the wildly popular animated TV series Bluey come to life for young fans. At the time, they ...
The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled four new sets including the LEGO Ideas Peanuts: Snoopy’s Doghouse set, LEGO DUPLO® 3in1 Creative Ramps ...