How Lego designed its new interactive Smart Brick

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Morning Overview on MSN

The Lego smart brick backlash, explained

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Lego introduces ‘revolutionary’ Smart Bricks that light up, play sounds

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...
CBS News

LEGO to scale up use of renewable plastics in its bricks, with goal of replacing fossil fuel-based materials by 2032

LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...