Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising ...

The continuous innovations in B2B marketing strategies and technologies have left marketers in a state of limbo — trying to keep up with the changes being made in their daily routines. In a recent ...

Ryan Daws is a senior editor at TechForge Media with over a decade of experience in crafting compelling narratives and making complex topics accessible. His articles and interviews with industry ...

As we step into a new year, the landscape of influencer marketing is witnessing notable changes that impact both brands and talent due to recent updates to the Federal Trade Commission’s (FTC) Guide ...

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking.

I recently attended a high-level dinner for media and marketing executives at the New York headquarters of one of the largest publicly traded social media platforms. Spotify’s “Joe Rogan problems” was ...

NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with ...

The marketing technology space continues to grow, and it’s showing no signs of slowing down. In fact, marketing software spending is expected to grow to more than $32.3 billion by 2018. With the ...

Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of TrueStream Political, a purpose-built political streaming solution designed to modernize how ...