Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

Is linear TV a thing of the past — or does it still have life left in it? In this video, we explore how streaming services ...

With entertainment giant Warner Bros. Discovery ($WBD) likely to end up sold to somebody soon, new reports came out ...

When it comes to traditional television production, CEO Sean Atkins thinks there’s no contest when compared to his Dhar Mann Studios. Speaking at TheWrap’s annual business conference TheGrill on ...

Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...

The Italian TV market is projected to reach a value of €8.97 billion by the end of 2025, representing a 2.2 per cent growth ...

While Versant CEO Mark Lazarus referred to NBCUniversal as “cousins” and “old friends,” he and CFO Anand Kini downplayed the notion that they will scoop up more linear TV assets after spinning off ...

The Kentucky vs Texas A&M NCAA Volleyball Championship is the culmination of historic fan engagement. But is there still room ...