Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...

Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for ...

Scale Social AI, a marketing technology pioneer that turns authentic customer content into localized advertising, announced today it has raised $1.3 million in pre-seed funding. The round was led by ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...