Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

Consumers love your brand, but it may not matter how good the paid-search ad campaigns are at reaching the target consumers. If the retailer doesn't have a cashback or loyalty program, all efforts may ...

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in ...

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. Google is rolling out new loyalty integrations across Google Ads ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Albertsons will offer extended free trial periods of the Uber One membership program to the nearly 49 million members of both its paid and free loyalty programs. Uber One offers free delivery on food ...