Consumers love your brand, but it may not matter how good the paid-search ad campaigns are at reaching the target consumers. If the retailer doesn't have a cashback or loyalty program, all efforts may ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

Lowe's has created a kids club loyalty program in order to gain better data insights about customers. AP. By ...

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. Google is rolling out new loyalty integrations across Google Ads ...

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...