Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Yet, in the current economic landscape, the stakes are higher than ever. Marketers and ...