Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

Tailored for electricians and retailers, the program blends technology, inclusive design, and real-world impact to drive economic and professional advancement. Polycab Experts is our way of honoring ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

To achieve customer loyalty brands need to build genuine relationships with customers. Phil Dunk, managing director at River Marketing, offers six tips to creating a loyalty programme Traditional B2B ...

Customers aren’t interested in having an arm’s length relationship with your company. They want to forge a deeper connection with your brand. I’ve found you can offer them the engagement they crave by ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded ...