New car owners are not as brand loyal as they used to be, according to the recently released J.D. Power 2023 U.S. Automotive Brand Loyalty Study. However, some brands such as Porsche and Ford, ...
Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply issues, the percentage of car buyers purchasing a new vehicle from the same ...
Previous studies found that non-tiered loyalty programs had minimal, if any, effect on a company’s revenue. A study recently published in Marketing Science, however, shows that non-tiered loyalty ...
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