Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Marketers are often great at telling a compelling story—until the budget meeting. That's when the CFO leans in and asks the one question that can stop momentum cold: What's the return? In today's ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

Generative AI remains the buzziest tech word in 2025, but not everyone’s buying it. According to a new report, 27% of Chief Marketing Officers are limiting or completely avoiding the use of generative ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...