Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments. Martech buyers constantly encounter terms like best-of-breed, ...

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed ...

What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. What makes a marketing technology valuable is a ...

The fourth edition of the MarTechAI Summit & Awards is all set to be held today, December 10, in New Delhi. The much-awaited conference will bring together some of the sharpest minds from India’s ...

Demandbase intends to bring its ABM platform together with CRM, marketing automation and other parts of the martech stack to improve integration. This ‘ecosystem’ is a network of partners including ...

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the ...