Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Personalization has emerged as the holy grail for marketers in the digital age, yet achieving this at scale with legacy tools has been like finding a needle in a haystack. Traditional marketing ...

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

Technology is moving at the speed of light. From one day to the next, new tools, trends and capabilities take flight. As a B2B marketer in this high-speed, high-stakes environment, it’s tough to know ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

The nagging problem of connecting elements in the technology stack is being addressed with a new product from Movable Ink, the email and technology firm that has evolved into being a content ...

As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...