If you’re someone who thrives on a morning ritual, whether it’s savoring that first sip of coffee or indulging in a smooth matcha, ALTR ROOT’s Matcha Shroom™ might just be the game-changer you’ve been ...

In today's fast-paced world, maintaining focus, energy and overall wellness can feel like a never-ending challenge. While many turn to quick fixes, ALTR ROOT's Matcha Shroom™ offers a natural, ...

Consumers may jump on new food trends overnight, but farmers do not have that flexibility when they are faced with limited ...

KALAMAZOO, Mich. (WOOD) — A new matcha café is set to open in downtown Kalamazoo. Owner Yazmine Vargas Root is opening Matchacita alongside her husband, Tyler Root, in December. It will be inside 120 ...

12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...