Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

In this video, I prepare my biggest meat roll ever over an open fire deep in the forest. Everything is cooked slowly using real flames and natural heat. No talking, just pure outdoor cooking ASMR. A ...

This video showcases the tastiest caveman menu built entirely around fire and meat. No modern tools, no shortcuts, just raw ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

You may have heard of ASMR, the increasingly popular internet-based relaxation trend. You might have caught the New York Times’s blog post about the phenomenon, or the Washington Post’s profile piece ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...