Super Bowl champions Bruce Arians and Rob Gronkowski star in a cheeky Super Bowl ad from Novartis designed to encourage men to get screened for prostate cancer with an easy blood test. Arians and ...

A Super Bowl ad used NFL tight ends to promote a finger-free prostate cancer screening. The ad, starring players like Rob Gronkowski, played heavily on humor to encourage men to get a PSA blood test.

A year after Novartis drew viewers’ attention to breasts to advocate for breast cancer screenings during the Super Bowl, the pharma giant is back with 60 seconds of relaxed buttocks to support a new ...

(CNN) — If you watched the Super Bowl, you probably saw commercials featuring NFL players telling America to “relax your tight end.” The campaign from drugmaker Novartis — called “Relax, It’s a Blood ...

NFL tight ends and prostate cancer survivor Bruce Arians star in a Super Bowl commercial promoting a new, finger-free PSA blood test for prostate cancer screening. The ad, praised by Dr. Firas ...

Super Bowl champions Bruce Arians and Rob Gronkowski star in a cheeky Super Bowl ad from Novartis designed to encourage men to get screened for prostate cancer with an easy blood test. Arians and ...

Novartis uses its Super Bowl LX ad “Relax Your Tight End” to address a critical men’s health issue: the tendency to delay prostate cancer screening until it’s too late. Building on last year’s breast ...