In a study involving more than 13,000 participants in the U.S., several messaging strategies were shown to move the ...

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...

Since last January, a rolling boil of political action and rhetoric has profoundly affected nonprofits’ communications efforts. Philanthropies and their grantees have been in firefighting mode, facing ...

Please provide your email address to receive an email when new articles are posted on . Messaging strategies led to higher support for breast cancer screening cessation. Messages from multiple vs. one ...

Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Kathleen Bowden is the CEO of CXO Communication, a brand strategy and communication firm that partners with C-suite leaders. Your executive team has been working for months on a strategy to transform ...

On tariffs, Wilson advises that GOP messaging should be “framed as part of a broader strategy to rebuild American industry, not as an end in themselves,” noting those messages land well with voters.

For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

The government shutdown is poised to enter a third week, and Democrats still appear to be struggling in the search for a cohesive messaging strategy. Senate Minority Leader Chuck Schumer, D-N.Y., ...

House Minority Leader Hakeem Jeffries has made moves over the past several months to bolster his communications team and develop a new messaging strategy countering President Donald Trump, NOTUS ...