Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Share how you met your partner, like Amelia, who ran into Brendan years before they started dating. Keep your "Our Story" section short and engaging, just like Lizzy and Jeff sharing their exciting ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

A prehistoric painting in Indonesia has been dated to at least 51,200 years ago, making it the earliest known example of "figurative" cave art in the world and perhaps the oldest known surviving ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through ...