Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

The Big Ideas: Who Do You Think You Are? The story of the self is not always a grand tale. By Simon Critchley Mr. Critchley is a professor of philosophy and an author. This essay is part of a series ...

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...

Elise Engler is a fine artist and educator whose artistic practice involves a narrative investigation of the world as seen through its innumerable, but countable, individual components, assembled in ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...