These days, the landscape of basketball footwear and apparel is as diverse as ever. It’s no longer just a competition between two big brands; multiple brands are making their mark in the industry. In ...

Basketball has a legacy of colorful characters and now there are socks to match. Nike has released a range of basketball socks designed with its new Elite Digital Ink printing process, a proprietary ...

Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...