How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...

New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

For a brand that once forced market leaders to rethink the very meaning of “value”, Nirma’s latest move feels like a careful reset. In the 1980s and 1990s, Nirma unseated giants like Surf by ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6gbm7c/india_detergent) has announced the addition of the "India Detergent ...