Happy Friday the 13th. While the rest of the world is busy panicking over broken mirrors and black cats crossing their paths, Filipinos are operating on an entirely different level—we’ve built an ...

Superstitious belief (pamahiin) in banking: Is there such a thing? In this day of digitalization, do we “feeliennials”—I am a Gen Xer who feels like a millennial—still practice pamahiin? Superstitions ...

Food brand Knorr fought the threat of decline in the Philippines by running an emotional campaign to drive sales of its Knorr Chicken Cubes. Food brand Knorr fought the threat of decline in the ...

Pamahiin or superstitions are very much a part of our everyday lives that we practically have one for every occasion! This Sunday, GMA News TV’s longrunning and awardwinning infotainment program, ‘Ang ...

A love letter to the Filipino pamahiin that shaped how we sleep, how we gift, and how we take care of ourselves for better or for malas Happy Friday the 13th. While the rest of the world is busy ...