Some anime characters just seem to be cool no matter what they do. Their mannerisms, their swagger, their clothing, their cadence - all factor into their unbridled coolness. Anime characters often ...

While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their heads in the sand. Those that insist on ...

Yes, cookies are going away. Those seemingly harmless pieces of code that store personal information about website visitors have been the secret sauce in marketers' efforts for more than a decade to ...

The writing is on the wall: cookies and advertising IDs are coming out. Marketers have been using them for over a decade to tailor specific ads for consumers, but their widespread use in apps and ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...

Adtech player Ogury has launched a new client-facing platform—Ogury One. The platform is designed for brands and agencies and gives them the chance to use Ogury’s Personified Advertising technology.

As 2023 unfolds, organizations are continuously seeking innovative ways to optimize user interactions. One of the most transformative additions to the digital landscape is the personified AI chatbot.