A study published by the Annenberg School for Communication’s Communication Neuroscience Lab suggests that certain brain responses can help predict whether a message will resonate widely. The findings ...

With virtually no substantial witnesses expected to testify — including the governor himself — at these historic impeachment hearings, Steven F. Reich is going to have to present evidence that is both ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...