I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

To help businesses of all sizes navigate the fast-evolving digital marketing landscape, Meta has announced the launch of Click Here: The Art and Science of Digital Marketing and Advertising, authored ...