The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...

Business professionals believe that powerful messages and marketing campaigns can sway decisions. Yet effective communicators understand the real persuasion happens through a complex combination of ...

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...

Bad pitches ruin good products. That much has been true since the dawn of sales and isn’t changing anytime soon. What has changed, though, is that the average salesperson can’t rely on their ...

In the competitive landscape of today’s business world, mastering the art of persuasive business writing and communication is essential for career advancement and organizational success. Whether ...

To get a better feel for the power of each of these principles, and the evidence supporting them, check out this great link to a new animated video in which Cialdini and Steve Martin tell you about ...

A program that focuses on the comprehensive study of communication, and that spans the study of mass communication/media studies, old and new media technologies, social and political applications, and ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...