Among the most popular concerns related to programmatic advertising, brand safety concerns 60% of advertisers. This is understandable—brands do not want their ads to appear next to inappropriate, ...
Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. We work, live and do business in the age of digital connectivity ...
With the intensifying power of AI-enabled software, today's brands must think differently about reputational risks and prepare accordingly. While trademarks are crucial tools for brand protection, ...