GUANGZHOU, GUANGDONG, CHINA, January 19, 2026 /EINPresswire.com/ -- In the highly competitive global beauty and ...

One of the most expensive mistakes in product development is waiting to engage packaging engineering until after the product ...

Images of plastic bags and bottles clogging beaches and oceans have some calling for a ban on all such products. But packaging experts say it’s not that easy to eliminate a highly effective material ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

EU ecodesign measures introduced in early 2026 are tightening sustainability and compliance requirements for packaging producers.

Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with ...

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with apparent care.