Consumers are choosing brands they think are better for the planet, so it’s important they know what they’re getting. Tom Szaky is the CEO and founder of TerraCycle, a company that makes consumer ...
Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...
Business.com on MSN
How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts uniquely to patterns and colors, so choosing colors wisely can pay off. Study ...
Spatula Desserts on MSN
12 grocery store food label tricks that make products look healthier than they are
Walking through a grocery store can feel straightforward, but much of what appears simple is carefully engineered. Packaging, ...
Panelists at the recent Packaging Recycling Summit in Atlanta say dynamic labels on packages can be the key to building consumer trust and confidence in the U.S. recycling system. Panelists at the ...
Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...
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