Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

Costco may be more crowded on the weekends, but there are usually more samples then. How, exactly, does Costco decide on which products to give out, though?

Enjoy Life Foods has packed up a yellow school bus and is on the road with a sampling tour to introduce families to its allergy-friendly foods that work well for school lunches and snacks. Enjoy Life ...

Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.

For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping ...

With 80,000 foundation samples available, Perfect Corp., M·A·C Cosmetics, and SoPost will deliver a truly tailored and unique customer sampling experience that combines AR virtual try-on, and physical ...